Sunday, April 29, 2012

Intel: different sides of the multi-faceted corporation

Few of the Corporations.

Most often, when it comes to the Corporation (the word is a serious, thorough ) come to mind are big monsters like Boeing, IBM, Microsoft, Sony, and, of course, Intel. I remember that now reposed in a single paper magazine journalists even specifically pointed out that Intel - the corporation, and AMD - the company, so that first, it turns out, much more solid. It was, however, years of commercials a decade ago, but Intel over the past year certainly has not diminished. About how much different company from a corporation can argue for a long time, but somehow it happened that a company can be any size, while the corporation is associated with something really big. So there are a couple guys in a garage with a soldering iron can easily be called a company ( a well-known fruit company, actually, and was born ), but here's a corporation, they do not pull. Hence, there must be some differences, which can be easily distinguished from the rest of the corporation. This, for example, the corporate spirit of the mission (in many companies, its clearly defined mission can not be, and that in the first place, their problems ). Also, corporations are often transnational, while the company is usually limited to one country. Reservation: the above definitions can not be considered rigid, but rather some general thoughts. Similarly, we can only assert that any corporation - a company, but not every company can be called a corporation. Strictly speaking, therefore, in future we will refer to Intel is the case, so.

There is one important difference: the corporation is always active in many spheres of life, or directions. Guys with a soldering iron can not crawl out of his garage for months, while the corporation all the time anyway, and conducts social activities. Today we will try to tell about Intel, as a corporation. Pro processors, and so everyone knows. But all Intel entirely - too much in one article does not fit, so the limit of the Russian part of it.

First a little about what kind of beast is - Intel Corporation. Most imagine Intel processors as a producer, someone can think of chipsets, solid state drives, motherboards. People are a little more deeply versed in the subject line clearly mentioned and laptops Classmate PC, a platform for tablet PCs and smart phones, and devices to work with Wi-Fi networks and WiMAX. It also is worth mentioning that Intel develops and medical equipment and consumer electronics. Kind of like the picture is formed, similar to the holistic. But that's not all.

In Russia, Intel has offices in five cities: Moscow, St. Petersburg, Novosibirsk, Nizhny Novgorod, and Sarov. And each of these departments engaged in development and only three of them, including Novosibirsk - Sales. And none of them produces a single device. So what do the workers in their offices the Russian subsidiary of Intel?.

Let's talk about the unusual from the standpoint of human hand, actively Intel and the interaction of the latter with the Russian science.

Social and environmental programs.

Let's start with the fact that Intel, opening a branch elsewhere, he tries to cooperate with local government agencies and with private companies promising. Moreover, as a corporation with a mission, Intel is aware of its responsibility to the people and the environment. It was Intel and social activities was devoted to reports of a press tour of Novosibirsk.

Imagine the average office. There are different people sit, work, communicate among themselves or with someone outside the office. Now imagine that all these people came together and put around his office on a tree. Unexpectedly? . First, because it just will benefit the environmental situation at least around the office. Second, because the employees themselves feel more useful - and it is important to the success of.

The same things and in all other sectors. You can speak at length about the project Intel Classmate PC, that in global terms it is the right long-term investment, the spread of computer literacy (which, let's not forget the most profitable and Intel) and do useful work. But it is somehow perceived formal and dry, as some abstract good intentions. And when you hear that the staff of the Novosibirsk Branch of a trip, say, an orphanage for children and made it a real New Year - with gifts and Santa Claus - to the very start to treat these employees somehow warmer.

For similar initiatives include the creation of computer classes, including a small community, the project ...

And if the social activity of the past especially was not known, then an. educational projects. Intel had heard, probably, everyone interested in the Russian schoolchild or student. For example, 9 years ago, the conference was held Intel ISEF, held in Moscow every year.

Educational projects Intel pays more attention, and there is a logical explanation: the company needs skilled personnel, and the easiest way to get good and versed in the subject officer - this topic to interest him in his childhood. Well, or at least in his student days, when a person makes the choice more than realized.

Complain to the fact that its efforts are undervalued, Intel can not - the entire wall area allocated to it story hung with diplomas.

Intel green.



All sorts of concern for the preservation of the environment - it is now fashionable, and most companies are after is a fashion no-brainer for good purposes. I think that Intel is thinking about fashion, and the benefits to the ecological situation, but compares favorably with that does not hide and thoughts on saving money. Therefore, all kinds of ... At the same time as global initiatives are in the whole corporation, and in some local offices.

What can save, say, the Novosibirsk office? . And good for the environment, and saves a pretty penny. For example, in data centers automatically turns off the light, because more than 70 % of the time in rooms unoccupied centers. Or, say, when the temperature outside drops to 7 degrees Celsius and below, cooling the data center moves from air conditioners to cool air of the street. In Novosibirsk, of course, such a temperature - a frequent guest, and therefore resulting in a saving of a substantial.

You can save on paper. Network printers are far from the ... How to deal with it? . Printer. and enter a certain PIN-code, only then will print. One would think, what a trifle, yet this alone can save up to Novosibirsk branch of $ 6,000 per year.

It is also advantageous to replace old servers with new, more energy efficient - just a one-year replacement of 10. servers. five years ago on a date pays for the cost of purchase of the server. But this is only related improvements and projects, the main activities of the company, of course, is related to other.

Intel and NSU.

Not for nothing the Novosibirsk office of Intel is not even at all in the Novosibirsk and Akademgorodok, Novosibirsk State University. Some snobs claim that the University in Russia, only one, but I beg to disagree with them - I met a smart and educated people from the same or Novosibirsk, say, Southern Federal University, and is not too educated - from MSU. And the view of Intel on this matter, too, has some weight - not by chance that so Novosibirsk branch works closely with NSU.



Source: 3dnews. ru.

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