Interview with Vlad Voskresensky

Executive Director of InvisibleCRM.



About your life. What are you doing now?.

I - CEO InvisibleCRM. It's - a company that manufactures the product and the product license for the global market, but mostly - U.S.. This IT- technology. Our clients and partners include: Oracle, Microsoft, IBM, Salesforce. com, etc..
We have been automated, which is located between complex enterprise systems and personal user environments.
Exploit this idea: any corporate system is different from what we are all ordinary people are using on your computer every day (browser, mail, files, etc.). Corporate systems are written for managers who pay them money, not for ordinary users, who must then use these systems. Manager, purchasing system, expects to see in it a nice report, graph, table - everything to be clear and manageable. But if the prime users of the system do not contribute data, reports and graphs any manager will not see. And people are uncomfortable, they do not want to change their habits and get used to the new system, which they bought for the leadership, so they will not make anything, and if they are making, then the minimum. And then people are forced to use a corporate automation, making it a condition of.
We have announced a different approach - ... Hence the name - InvisibleCRM.
We come to the developers of business systems and say you wrote a cool software, managers of the companies it bought, but the problem is that the employees of the companies do not use it. Take our technology - add it to your software and then things will go better. The developers of this are.


How do you start a business?.

Business grew from outsourcing, as well as many IT businesses in Ukraine. Outsourcing was the first business, because it was easy. In those days there was a difference in the wages of IT- specialists here and abroad, which make it profitable to outsource and comfortable. In addition, the business was easy to start, ...
After several years of outsourcing has come to understand that we want to have their products. We have started a test for it if we can come up with this product. We started to try one, second, third.
Ultimately, this scheme worked: 1) we have invested their money, and 2) did it with because it was necessary to ourselves, t. e. we are the first and the product used, and 3) we did the best people, which was removed from our projects. Many are trying to get out of outsourcing, using a free resource while it is. ... My belief: it is necessary to do the main focus of the product.

We immediately understood why they do. There was no youth wants to do ... We built the business and know what it has to end - output. So, all we do, we evaluated the yield of the future - and to whom it will be necessary? . When they realized that the idea of ​​living, analysts and users respond well to it, raised a round. Received $ 1.5 million. investment. We had only one round of investment, then we have evolved independently.

We soon realized that the technology will develop and test in the Ukraine, and as soon realize that ... Prior to testing the idea of ​​doing round. When the idea worked, and we raised a round, we immediately knew that the investments will be spent on opening a physical office in the U.S.. We consider ourselves a California company to develop in Ukraine. In fact, the idea of ​​simply exported to America and there built management and front- office.


I ask a couple of reviews of the Silicon Valley, its atmosphere.

it is unique.
There is a phrase that aptly describes the spirit of Silicon Valley: ...
We are all inherent to the herd instinct. So, in the Valley there is a herd mentality ... Getting there, you can not sit idle for long without trying something to try to make. This is exactly what makes her such a dynamic. The impression of it when you find yourself there: it's like a big pot in which sooner or later, something to cook. Maybe not the first time. Sooner or later, in Silicon Valley, you can succeed if you do not lose focus and continue to try to. It is good that there is the idea of ​​open, very open and they are well regarded by other people.
For example, let's close our eyes and imagine yourself in the presentation of a startup. After a presentation and get feedback from the audience: ... If I hear after the presentation of ... And this attitude means a lot. No one seems to be no formal help, but you are not trampled, not spit.
Now almost every self-respecting IT company considers the need to have a principal or a representative office in the Valley. This means that sitting on the machine can be within an hour - an hour to get to the person who will make a decision in the company with which you plan to Partnership.
Local in the Valley is very little. There is a saying - Valley speak English with an accent, and so it is. Once there one day and started doing things, you already think local. The feeling that you're just his own, helps. You tap on the shoulder and say: ... And are you running. This is very different from the rest of the Valley. In any other place you would have killed or morally abandoned. In the Valley had.

For those wishing to learn more about Silicon Valley:.
30 investors and businessmen will go to the tour from 25 June to 3 July.
We invite you to a business tour of Silicon Valley (http://dmdays. com. ua/page/16086).